The Power of the Brand, Mercedes-Benz

The power of the Brand, Mercedes-Benz  I am often asked what makes people buy a particular Brand of vehicle, but most importantly, what makes people become loyal to a particular Brand. Each questions cannot be answered in one simple statement, … Continue reading

8 Steps for conducting fantastic marketing campaigns that deliver great sales

My recent post about Mercedes Benz’s recent Twitter campaign resulting in 600 sales in 8 hours got a huge response, I had people from across the Globe asking how to run an effective marketing campaign, over the years, I have … Continue reading


Hello Everyone When was the last time you looked forward to reading and analysing your CSI figures? It is astonishing that three letters are literally determining the fortunes of Vehicle Manufacturers and Importers/Dealer Groups across the Globe, not just in … Continue reading

Welcome to the GLA Global Blog

More articles coming soon. Watch this space! Thanks for reading…