Do you sell Customers/Clients what they want or what they need?

I asked this question on my LinkedIn updates and received several emails asking clarification/explanation with some people coming to their own conclusions which is always very interesting. Before I explain the reason for my question, I just want to explain … Continue reading

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8 Steps for conducting fantastic marketing campaigns that deliver great sales

My recent post about Mercedes Benz’s recent Twitter campaign resulting in 600 sales in 8 hours got a huge response, I had people from across the Globe asking how to run an effective marketing campaign, over the years, I have … Continue reading

Posted in Blog, Uncategorized |


Hello Everyone When was the last time you looked forward to reading and analysing your CSI figures? It is astonishing that three letters are literally determining the fortunes of Vehicle Manufacturers and Importers/Dealer Groups across the Globe, not just in … Continue reading

Posted in Blog, Uncategorized |